Practical example of motif change in bus advertising: Brandenburger Quell
Your bus advertising has been running for over a year and you want to change the motif? No problem. Updating the motif on the bus or tram is a completely normal production process that keeps an advertising campaign fresh and lively.
Tip for bargain hunters: Depending on the task at hand, we only replace parts. A few years ago, Denn’s Biomarkt only wanted to change the logo on the tram. This request was implemented quickly and cost-effectively. If your advertising is on buses, then discuss with your creative department, for example, the rear surface.
Brandenburger Urquell, a mineral water with a source near Berlin, wanted a complete makeover after several years. The single-decker bus is occupied as part of the design.
Process of changing motifs using the example of Brandenburger Urquell
Our client discussed the route with us. It is not usually possible to change the route, but in many cities it is possible to change the depot, thereby creating a new route.
The next step is to determine the production costs and agree them with the customer. Strip advertising is relatively easy to produce and apply. The cost of changing the motif is below the average repair costs for an electric vehicle.
If you are considering changing the motif for a complete redesign, you will incur higher costs. Ask about the final costs before you make your final plans.
Creating the print file
- AI file as graphic template Our client receive an AI file for the graphics department. This file contains an exact representation of the bus type. All areas for your advertising are precisely measured. The graphic designer bases the motif on this template.
- All technical specifications of the transport company are included in this file. All indicators, all function buttons, all windows, and rubber seals.
- This ensures that all important information from the transport company remains visible and is not covered up. And you can place your most important advertising messages effectively.
Motif approval
- Officially, the motif must be submitted in advance. This is a process that is already completed in the background beforehand. Nearly 100% of our customers do not even notice the approval process because they offer products and services that give no reason for a “no.” This is an issue in poster advertising.
Production and installation
- The print file is ready and is sent to the producer
- You do not have a free choice of producer and cannot deliver the file yourself. The transport companies have licensed a handful of producers and only these are commissioned with your production.
- Similarly, only experienced and competent specialist companies are commissioned to apply your advertising film.
- The quality of the film and the workmanship must ensure that your advertising campaign looks high-quality for years to come.
Document photos
- Do you place great importance on professional images for your website? Then you should talk to us in advance so that a photographer can be hired.
- As soon as the bus with your advertising is on the road, we can ask the transport company for the route and timetable. We only receive this information on a daily basis.
You should allow four weeks for motif changes after submitting the print data. But it’s worth it. The buses are constantly on the move and reach many potential customers and clients within a large radius. In a study by the Fachverband für Außenwerbung (FAW), 82% of respondents said they noticed advertising on buses and trams. Your brand will make a lasting impression.
For further information: max.kern@wtm-aussenwerbung.de
