Client: bbw University of Applied Sciences V.
Placement: Berlin, Eichwalde, Erkner, Königs Wusterhausen
Motif: Open Campus Day
Agency: Direct client
For more than ten years, we’ve supported bbw University of Applied Sciences with targeted campaigns every semester. In addition to permanent advertising formats, the university regularly runs high-impact billboard campaigns at train stations to attract new students for its wide range of academic programs. Why train stations? Simple: this is where the target audience moves.
Especially in the suburbs surrounding Berlin, advertising opportunities in smaller towns are often limited to central public spaces like train stations, making them ideal for visibility.
Across Germany, there are over 150,000 large-format billboard sites. These classic out-of-home placements are typically booked in 10- or 11-day cycles known as “Dekaden.” Billboards can be single- or double-sided, illuminated or not, freestanding or mounted on walls, fences or other surfaces.
Looking to launch your own campaign?
We’ll help you find the perfect locations: just give us a call.