For more than ten years, we’ve supported bbw University of Applied Sciences with targeted campaigns every semester. In addition to permanent advertising formats, the university regularly runs high-impact billboard campaigns at train stations to attract new students for its wide range of academic programs. Why train stations? Simple: this is where the target audience moves.
Especially in the suburbs surrounding Berlin, advertising opportunities in smaller towns are often limited to central public spaces like train stations, making them ideal for visibility.
Across Germany, there are over 150,000 large-format billboard sites. These classic out-of-home placements are typically booked in 10- or 11-day cycles known as “Dekaden.” Billboards can be single- or double-sided, illuminated or not, freestanding or mounted on walls, fences or other surfaces.
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Client: KulturLeben Berlin – Schlüssel zur Kultur e. V.
Placement: Berlin train stations
Motif: Ensemble Maspindzeli
Agency: direct client
KulturLeben Berlin e.V. is advertising concerts by the Maspindzeli ensemble at Heidelberger Platz and other train stations in Berlin. This Georgian men’s choir advertises on large-scale billboards and invites music enthusiasts to listen to the sounds of Georgia and immerse themselves in the country’s culture.
A large billboard behind the tracks at Sonnenallee S-Bahn station shows Cisco’s poster advertising. They are advertising their trade fair stand at the Customer Service and Call Center Congress at the Estrel Congress Center. You can see the tracks, people and buildings.
Client: UMB Istanbul Fuarcilik Ve Gösteri Hiz. A.S
Placement: S-Bahnhof Messe/Nord
Motif: GrowTech trade fair in Antalya
Agency: Direct client
Informa Markets advertises on a billboard at the train station Messe Nord in Berlin. Their poster invites visitor to come to the GrowTech in Antalya starting November 2025. With their out-of-home advertising, they are able to reach trade fair visitor attending the Fruit Logistica which might be interested in attending the GrowTech aswell.
At the subway station Eberswalderstraße in Berlin, Cie.Toula is advertising their new piece on a billboard behind the train track. Their poster shows the dance groups new expressive dance “Staubkinder”. By advertising in their neighborhood, they attract the attention of possible connoisseurs of this art form.
Motif: Election advertising with Maximilian Schirmer for Die Linke Pankow
Agency: direct client
Die Linke Pankow advertises their campaign on a large billboard at Pankow´s subway station. With Maximilian Schirmer in the center of their advertising they introduce the voice of Pankow. By choosing to advertise at the station, they reach voters within the district.
