Pretty daring thesis, do you agree? Possibly. But of course, it always depends on which advertising goals you are pursuing and which target groups you want to address. But sightseeing bus advertising has some advantages over conventional bus advertising. In the following article, we would like to present these positive aspects of sightseeing bus advertising to you. Then you can decide if you want to agree with us that sightseeing bus advertising is the best bus advertising.
Permanently high reach with Sightseeing bus advertising through fixed routes through the city center!
Bus advertising on sightseeing buses opens up an excellent opportunity for companies and brands to present their messages to a wide target audience aesthetically and effectively. This form of out-of-home advertising combines the advantages of mobility, regional applicability, and high contact intensity to achieve a lasting advertising impact. This is because sightseeing buses, also known as hop-on-hop-off buses, travel on fixed routes through the downtown areas of Europe’s major cities. They stop at busy city districts and historical and tourist hotspots. As a result, bus advertising on sightseeing buses offers considerable reach and visibility. Downtown areas are always buzzing. So, the buses attract the attention of tourists, locals, commuters, and other road users. The advertising messages on the exterior surfaces of the sightseeing buses thus become eye-catchers in the city center and generate a high presence for the advertised brand.
Unlike conventional buses, which do not generally offer line binding, the sightseeing buses travel on fixed routes through the city center. This means that high reach is guaranteed throughout the entire advertising period. In the case of normal bus advertising, this type of line binding is not available in all cities and is only available for a high surcharge. The free line commitment on premium routes through the city center and the resulting high coverage are a clear advantage of sightseeing bus advertising over conventional bus advertising.
Best visibility and creative design possibilities because sightseeing buses are double-deckers!
The design options for bus advertising on sightseeing buses are great because the vehicles are double-deckers. Thus, they offer a large advertising surface. Companies can choose between two different formats: Super-rear format and full cover. The Super-rear format is especially popular because it offers approximately 20 m² of advertising space on the back of the sightseeing bus. Since the buses are double-deckers, the advertising on the rear surface easily overlooks other vehicles and normal buses. This guarantees the best visibility even in heavy traffic. With the full cover format, the entire exterior surface of the bus is used to present the advertising message in an appealing form. Even the windows can be covered with a specific window adhesive. This form is particularly suitable for longer-term image advertising and offers scope for creative presentation and marketing ideas. In this way, bus advertising on sightseeing buses ensures a high brand presence in the long term and arouses the interest of potential customers. But this most eye-catching form of bus advertising can also be booked for short campaigns. An original eye-catcher!
Sightseeing bus advertising is cheap and bookable from 2 weeks!
Advertising on sightseeing buses can be booked flexibly. The minimum booking period is just 2 weeks. For normal buses, the smaller formats can be booked from a minimum of 4 weeks. Larger formats, such as full or partial cover, are marketed as long-term advertising with a runtime of 12 months. For shorter running times, the advertiser must accept surcharges. There are no such surcharges for advertising on sightseeing buses! Clear point for advertising on sightseeing buses.
Summer Special:
Sightseeing in Berlin: 5 buses Format: Super Rear Duration: 4 weeks Media costs: € 25.000,00 Production: € 7.500,00 Plus VAT.
Is sightseeing bus advertising the best bus advertising?
What do you say? Were the arguments convincing? The advertising impact of bus advertising on sightseeing buses should not be underestimated, especially due to the numerous waiting situations at bus stops and in city traffic. The sheer size of the advertising space on the double-decker and the eye-catching design on sightseeing buses grab people’s attention and stick in their minds. This strengthens brand awareness and creates a positive image impact. In addition, compared to other forms of advertising, sightseeing bus advertising is cost-effective and offers a convincing price-performance ratio. This is because the fixed routes through the busy city center generate unbeatable coverage and countless contacts. We say yes, sightseeing bus advertising is the best bus advertising.
Outdoor advertising at the store, this includes not only an eye-catching lettering illuminated above the shop window or the window films on the shop window, this also includes eye-catchers on the facade. Permanent changes may be prohibited by the landlord or the monument authority. However, campaigns lasting up to two months have good chances of success, as Calvin Klein in Cologne has proven.
In the upper area of the facade, the vinyl foils could only be glued by an industrial climber. Freely suspended, the foils were pulled up to him in a box on a second rope. The jagged stone surface with its pronounced grooves not only gave the motif that certain something, the grooves also demanded a lot from the men at dizzying heights. With a spatula, the foil was pressed in, groove by groove.
Dierk, the project manager on site, kept a strict eye on the execution. One eye on the layouts, the other on the facade, he gave the climber important hints as to whether, for example, the next foil was correctly positioned. In the middle area, a scissor lift hoisted the installation team to the top. Before shopping began in the pedestrian zone, the industrial lift was set up and secured with site equipment. Two employees were then able to quickly apply the vinyl sheeting. On the third level, the final films were applied to the entrance doors to complete the overall picture. So that customers could enter and leave the store unhindered, the adhesive work was completed by the time the store opened. We are looking forward to the next facade task.
Today’s article will answer in clear arguments the two questions why airport advertising should be an important part of trade fair marketing and why exactly it should be digital posters at the airport. Generally speaking, airports are the hubs of international exchange of people, cultures, goods and brands. It’s no wonder that there are a wide variety of media here that advertisers can use to present their brands and messages to global citizens. But why should you place digital airport advertising especially for trade fairs and events?
The advertising hits the desired target group with a high percentage! Out-of-home advertising is known as a one-to-many medium. You simply reach a lot of people. Then, there are also many scattering losses among them. In other words, people for whom the advertising may not be relevant. Many international visitors travel to trade shows and other events by plane. This means that advertisers can reach target groups in a particularly concentrated form with out-of-home advertising at the airport – at precisely the right time for the trade show.
Airport advertising enjoys particularly good perception rates among trade show visitors! The direct reference of the trade fair visitors to the trade show topic of the airport advertising leads to a better perception of the advertising. Directly on the exhibition grounds, where there is an enormous sensory overload due to the many stands, people and the high noise level, the advertising is perceived less. Therefore, placing the brand outside the hustle and bustle is an effective marketing strategy to invite visitors to join you at the booth. Airport advertising is thus noticed by trade show visitors and acts as a direct invitation.
Digital posters are the ideal media for airport advertising because the booking parameters are perfect for trade fairs and events! Digital posters are screens, steles, digital city light posters and video walls. You can find the digital posters mostly in networks all over the airport and they accompany the way of passengers through public and non-public areas. The booking parameters are simply perfect for trade fairs and events because events are usually limited in time. This means that advertisers would like to achieve particularly high visibility in a short period of time. It’s a perfect fit that most digital screens can be booked for as little as one week. Other media must first be produced and installed at great expense, and usually have minimum terms of 1 month or even 1 year. This would be far too long and also useless for advertisers at trade fairs. Because after the trade fair, their target group is gone again. So, if they play the digital posters in the exact week that the trade fair is taking place, they will reach all arriving passengers, and, of course, their target group.
Are you interested in airport advertising? We have put together a presentation on some airports in Germany. Click on the following links:
Hamburg has something new to offer in out-of-home advertising, namely the “Public Video City Tower”. A monumental DOOH (short for “Digital Out of Home”) is currently conquering Hamburg’s neighborhoods. From Altona to the Reeperbahn to St. Pauli and Hamburg Airport, this digital city light column will turn your advertising campaign in the “pearl” itself into a sensational gem!(Addition for all “landlubbers”: Hamburgers also affectionately call their Hanseatic city “My Pearl”).
Public Video City Tower: Advertising makes it big This advertising space is truly a “City Tower”. With a height of almost 5 meters, the tower offers the perfect stage for a large advertising presence and makes your outdoor advertising, also called OOH (short for “Out of Home”), a real eye-catcher on Hamburg’s streets. The digital LED screens, which have an advertising screen of 3.25 m², let your advertising shine in portrait format – and that even in all kinds of bad weather. Thus, the digital out-of-home advertising is always clearly visible in the time window from 06:00 in the morning until late at night at 24:00.
Of course, the digital advertising is also positioned at highly frequented locations, i.e. at important traffic junctions, in busy pedestrian zones or at tourist hotspots, thus easily ensuring an enormous reach for your outdoor advertising.
Digital screens: An attention-grabbing video tower Another advantage of Digital Out of Home is the possibility to use moving image advertising in addition to the classic still image. This means that cinemagrams and animation can increase the attention of target groups many times over. The movement on the advertising face literally attracts the human eye, which again generates contact numbers. A flexible change of motifs and various occupancy options for the city light columns can thus be implemented.
The mix makes it even more interesting: Out-of-home advertising that inspires target groups Your digital advertising is embedded in a 3-minute program loop consisting of editorial contributions such as news, local information and weather forecasts. In this program loop, your commercial secures an unmissable advertising presence on the Public Video City Tower! The spot length of the out-of-home advertising contributes 10 seconds in single frequency. This means that your spot will enjoy up to 20 repetitions per hour, that’s 360 per day per location!
This would be the classic slot-based booking. Or you can decide how many contacts you want to reach with digital advertising on Public Video City Towers, because the choice is yours:
Loop-based or contact-based playout? Both are possible with the Public Video City Tower! In addition to booking a loop, i.e. a fixed number of times the digital spot displayed on the Public Video City Towers can be booked as contact-based playout – this is also known as “audience-based advertising”. This means that in the OOH campaign is not calculated according to the number of airings, but according to contacts. All in all, a very flexible and data-based campaign planning and playout. In terms of the booking interval, you can also choose between specific time slots, a 7-day interval or even a day-by-day and thus flexible playout, completely in line with your marketing strategy.
No matter which variant or which interval, with the Public Video City Tower, one of the most modern and newest city light columns in Hamburg, you can rely on an attention-grabbing advertising medium.
DOOH: The right outdoor advertising network for everyone As always: the best comes at the end. Thanks to network or partial network booking, you can reach Hamburgers, professionals, tourists, commuters and shoppers in a targeted manner – and yes, even the night owls on the Reeperbahn.
Adapt your OOH network individually to the radius of movement of your target groups and choose between a district network or a themed network and advertise exactly where you want and land savely in the minds of your (future) customers.
Whether Altona, Neustadt or Rotherbaum, because this is where your target persons increasingly live and work? Or reach strollers at the river Elbe and greet travelers at HAM airport … the variations are manifold, the contact numbers of your target groups to be reached enormous.
The digital Public Video City columns are not yet available in any other city, but are exclusively available in Hamburg, so far. This fact also favors that your out-of-homeadvertising – to be seen at the best locations in Hamburg, such as at main traffic axes and in pedestrian zones with high contact volume – will be noticed more. After all, these are brand-new, high-quality and modern advertising media that (re)present your out-of-home advertising.
You no longer have to fight for the attention of your target groups with this dazzling advertising medium. Hamburg has one more pearl: your advertising campaign on the “Public Videos City Tower”!
You think: Analogue OOH was yesterday? We put the advertising medium “giant poster” also known as “megaposter” or in technical jargon “BlowUP” in a new, yes you could almost say in a green, light.
When OOH makes WOW
It is not without reason that this advertising-effective out-of-home medium was named “giant poster”. The advertising medium lives up to its name and so your ooh advertising finds space on a poster of up to 300 sqm2. This has two decisive advantages: enormous visibility & space for creative design possibilities. At best, both advantages are mutually dependent and bring your advertising campaign to peak performance. Because one thing is clear: mega posters can’t be missed and are a magnet for attention from afar. Without any ifs and buts, the size of the OOH ensures you a far-reaching presence on the streets. In combination with a bold slogan and/ or an eye-catching motif, the effect of out-of-home advertising on target groups is intensified even further. The result is also clear: WOW! The present advertising medium visually attracts enormous interest and puts your brand in the focus. This way, your marketing measure will be remembered in a truly gigantic way.
Out-of-Home advertising is trending with: Mega posters, scaffold advertising, facade banners.
For every marketing objective, there is the right out-of-hom advertising and, above all, the right location – but one thing at a time. Whether you choose a giant poster that attracts attention in front of a vacant house facade, scaffolding advertising or oversized posters attached to construction fences, your advertising will always stand out. The choice of advertising media is large, as is the effect. We will be happy to advise you on which measures – also from an economic point of view – will help you to achieve your advertising goals effectively.
One thing is certain: with each of these out-of-home measures, you generate enormous reach, with passers-by, motorists and all other road users alike: The advertising faces are usually available on highly frequented streets and important intersections in the inner city area. The fact that the locations of the banner spaces are selected individually also influences the target groups that consume your advertising. Thus, an out-of-home advertising campaign with giant posters, blow-ups, mega banners or scaffolding advertising achieves maximum visibility and enormous contact numbers, significantly increasing reach and brand awareness. What’s more, the booking period is just as attractive for advertisers: you can secure this powerful outdoor advertising for as little as one month.
Sustainable outdoor advertising with giant posters
This statement is to be understood ambiguously. On the one hand, your advertising message – on one of the largest advertising media that outdoor advertising has to offer – leaves a lasting impression. Absolutely!
On the other hand, giant banners can be produced sustainably by using recycled materials instead of PVC. Also, ocean waste i.e. marine plastic from beaches and the oceans (10% marine plastic, 90% recycled materials in the “Green Line Ocean” production) are used for the production of giant posters. These XXL advertising banners are in no way inferior to classic materials (mesh or PVC) in terms of wind and weather resistance.
Giant posters: the new green lungs of the city?
Giant posters can also provide fresh air in 2023! How? The advertising posters by The Pure, are provided with an air-purifying coating, which consists of active titanium dioxide. By means of the photocatalytic property, for example, exhaust gases and other pollutants are decomposed. Already an advertising surface of 500 square meters has an air-purifying effect of 35 large deciduous trees!
Giant posters make a huge contribution, both in terms of enormous advertising power and a positive impact on the environment. Economically and ecologically a contemporary OOH advertising medium for 2023.
The summer is getting hot! Also for your out-of-home advertising! Because we have just the right offer ready: Address tourists and city dwellers with out-of-home advertising on sightseeing buses in Berlin!
Berlin Offer
Book your sightseeing bus advertising in Berlin by 15.05.2023 for a term between 01 June and 31 August 2023 and benefit from great discounts.
All prices plus VAT. April 2023 Further amounts and durations upon request.
Formats: Hop-on Hop-off Buses
Whether the yellow or red, the sightseeing buses are always double-decker buses. In traffic, they therefore easily tower over passenger cars. In most sightseeing buses, the entire rear may be occupied, as a super-rear format.
Depending on the type of bus, this is approx. 20m². This offers sufficient space for your out-of-home advertising.
Would you like even more space? Then the full cover is the right format for you.
In summary: Sightseeing buses offer a large area with great visibility in the inner city area. What more could you want?
Sightseeing Bus Advertising Booking and the Creation of the Print File
Are you interested and would like to start creating the printable file right away? We will be happy to prepare an offer for you and send you the technical data sheets. So you and your graphic designers can already start with the visual creation.
In the upper area of the facade, the vinyl foils could only be glued by an industrial climber. Freely suspended, the foils were pulled up to him in a box on a second rope. The jagged stone surface with its pronounced grooves not only gave the motif that certain something, the grooves also demanded a lot from the men at dizzying heights. With a spatula, the foil was pressed in, groove by groove.
Digital posters are screens, steles, digital city light posters and video walls. You can find the digital posters mostly in networks all over the airport and they accompany the way of passengers through public and non-public areas. The booking parameters are simply perfect for trade fairs and events because events are usually limited in time. This means that advertisers would like to achieve particularly high visibility in a short period of time. It’s a perfect fit that most digital screens can be booked for as little as one week. Other media must first be produced and installed at great expense, and usually have minimum terms of 1 month or even 1 year. This would be far too long and also useless for advertisers at trade fairs. Because after the trade fair, their target group is gone again. So, if they play the digital posters in the exact week that the trade fair is taking place, they will reach all arriving passengers, and, of course, their target group. 
Whether the yellow or red, the sightseeing buses are always double-decker buses. In traffic, they therefore easily tower over passenger cars. In most sightseeing buses, the entire rear may be occupied, as a super-rear format.