Location: Hamburg Airport
Protagonist: San Miguel, the well-known beer from Spain
Our client booked three flights at Hamburg Airport. During the first week, San Miguel presented itself on a digital board with fast-moving images, and in the following week, a 10-second commercial whetted viewers’ appetite for the beer.
San Miguel made a conscious decision to use digital media. Brilliant images and straightforward shipping are just some of the many advantages. Digital media in outdoor advertising offer more flexibility (for example, new advertising content every day) and better targeting of the target group.
Advantages of digital out-of-home advertising:
• Flexibility:
Digital media make it possible to adapt content in a very short time.
• Target group appeal:
By using data and targeting options, advertising messages can be played to specific target groups. For example, to travelers at airports and to sports-minded target groups at gyms.
• Eye-catching:
Digital media achieve a higher advertising impact.
• Interactivity:
Some digital media offer interaction.
• Around the globe:
Digital formats are easy to use internationally. Traditional paper formats have made it difficult for brands to implement campaigns quickly and consistently in multiple countries. No printing of posters—San Miguel also benefits from this.
We look forward to the next San Miguel Week in Hamburg.
