The past year has been, so far, the highest-selling year in the industry. The gross revenue rose about 13.1% to almost 2.5 Billion Euros. In comparison to outdoor advertising, the standard media forms lost their share. The outdoor advertising industry expanded their market share to solid 7.5%. This positive trend is spread between the outdoor media, from posters, over transport media, to ambient media. They are the victors of 2019. This annual result was formed particularly in December. Amazon alone invested one fifth of their annual budget in the last month of the year. Due to increased mobility and modified use of media, outdoor advertising will experience further growth in the coming years.
Outdoor Advertising 2019 – a strong year!
4. Feb 2020 | News