What makes the large-scale „Großfläche“ a classic of billboard advertising? It is popular and it works! This billboard advertising on these large panels is possible across Germany in the same format. This means that graphic designers create a format, the 18/1 format (approx. 9 m²), and the posters can be placed in exactly the same format in most cities in Germany. So, the graphic designer is happy. What about the media planner? They are happy, too! Because large-scale billboards can be selected individually. Wherever the advertiser’s target group is located, the „Großfläche“ can be selected exactly there and put together to form an individual network. There are numerous large-scale billboards in large and small cities around Germany. They are strategically placed at high-frequency locations, on major streets, at train stations, in bus or tram shelters, but also at the point of sale, i.e. in front of shopping centers, in supermarket parking lots, and in pedestrian zones. Anywhere where people see billboard advertising. Therefore, large-scale billboards are a popular classic with advertisers who want to use billboard advertising to reach their customers locally or even nationally across Germany.
Our customer, the World Heritage Region Anhalt-Dessau-Wittenberg, also loves large-scale billboards! Large-scale billboards also offer a lot of space to work with large images. With its slogan “World Heritage Love”, the region advertises its most beautiful sites and attractions, including the iron Ferropolis, beautiful bike paths and cultural sites, such as the UNESCO World Heritage Garden Kingdom of Dessau-Wörlitz. The poster viewer is invited to visit the World Heritage region with beautiful photographs. This is how the region boosts tourism.
With 6 different motives large-scale billboards were placed across Germany. Not randomly, of course. But exactly in the source markets of the World Heritage Region: Berlin, Hamburg, Halle, Leipzig, Magdeburg, and North Rhine-Westphalia (Cologne, Düsseldorf, Münster, Mönchen-Gladbach and Paderborn). What a reach!