Offline Cat Content Part 2
With the fall campaign, our client Cat in a Flat generated high reach and contact numbers with window adhesives and ceiling posters in Berlin, Frankfurt, Cologne, Hamburg, Düsseldorf and Munich. Clever! Because interior advertising is cheap and effective at the same time.
So cheap, so effective: advertising in public transport
The price-performance ratio is unbeatable with this outdoor advertising or transport media. Window adhesives can be booked for as little as €1,452.00 for 50 foils. In principle: The more foils are occupied in public means of transport; the more multiple contacts develop. Nevertheless, even with a small print run, countless contacts are addressed, and a large reach is achieved. Our customer Cat in a Flat decided on an advertising period shortly before Christmas to remind cat owners whether their kitties need a sitter over the holidays. Bookings were made from Nov. 15 – Dec. 15, and unlike online ads, by the way, no Christmas surcharges at all 😉
Consequently, advertising on public transportation is cheap and effective!
Travel time is advertising time
12 minutes, that’s the average amount of time people spend on the train, bus or tram – per trip, of course! So, the calculation is simple: travel time equals waiting time, equals advertising time. Rarely do target groups stand or sit for an even longer time, in one place, in front of a poster – and it could be yours!
Riders want to be entertained during the waiting time to your stop, so the colorful foils of interior advertising come in handy. Due to the long travel time, the target groups also have enough time to read information on the advertising posters well and attentively. Of course, QR codes can also be printed on the ceiling posters and window adhesives. As soon as the code is scanned, they are forwarded directly to an App or web page for further information on the “sitter situation” or “cat sitter existence”. At the same time, the circle closes between “online” and “offline” recruit.
You live in Frankfurt, Düsseldorf, Hamburg, Cologne, Munich or Berlin? Then you have probably seen a window adhesive or a ceiling poster of Cat in a Flat in the S-Bahn or U-Bahn at one time or another.
With so many positive advertising effects of advertising on public transport media with ceiling posters and window adhesives, did you start purring yourself? We at wtm Außenwerbung fully understand! With high contact numbers at an exceptionally good price-performance ratio, you can’t say no, or rather “Meow!”