Have you ever sat in the Berlin subway and passed the time to your destination by watching Berlin passenger television? You are not alone! Millions of passengers travel on the U-Bahn every day and catch up on Berlin and the world via these digital screens.
But have you ever asked yourself, how can I advertise on the Berlin passenger television? How does it work? And how much does it actually cost? No problem, here are the answers on a silver platter.
Content:
- What is the “Berliner Fenster”?
- How can the passenger television be booked?
- How much does the Berliner Fenster cost?
- Why should you book digital interior ads on the passenger TV?
What is the “Berliner Fenster”?
The Berliner Fenster (German for Berlin window) is a digital information and entertainment system in the subway cars of Berlin’s public transportation system. It is also known as the passenger television of the U-Bahn. Passengers regularly receive the latest news, weather forecasts, event tips and advertising content via integrated screens. The monitors are mounted at the ends of the vehicles or centrally above the central aisle. This allows the screens to be seen by as many people as possible.
Key features:
- Equipment: Two monitors per unit. Information on the following stations and transfer options is displayed on the left. A mixed entertainment program is shown on the right.
- Topic areas: News (Tagesspiegel, rbb), weather, culture, sport, event information and advertising
- Program length: About 15 minutes, followed by a repeat
- Language range: Mainly German, occasionally multilingual contributions
- Digital! The Berliner Fenster is the only digital format for transport advertising among the otherwise predominantly analog interior advertising foils.
Since its introduction in 2001, the Berliner Fenster has become an integral part of local public transport and reaches around 1.5 million Berliners and tourists every day. In addition to providing information, it plays an important role as an advertising space for companies and institutions.
How can the passenger television be booked?
Customers enjoy a great deal of freedom and flexibility when booking the Berlin Passenger television. We will go through these freedoms in brief here:
1) How long is your clip?
You have the option of having a clip of various lengths included in the program. The standard length is 10 seconds. But you can also create 15, 20, 25 or 30 second clips.
2) Dynamic or still image?
You are free to choose whether your clip is a video (moving images) or a still image. Or you can combine both. The choice is yours.
3) When would you like to broadcast?
You are completely free to decide on which days and at what times your commercial is broadcasted. We have a planning tool with a weekly view for this purpose. The broadcast is from 4 a.m. to midnight and the day is divided into 2-hour time slots. So, you can decide on which day and in which 2-hour blocks you would like to be broadcast.
4) How often would you like to be played out?
In addition to selecting the time slots in which your clip is to be played, you can also choose whether it is to be shown 8, 16 or 24 times in this time slot. Of course, there is also the option of being played 0 times in some 2-hour blocks.
Here in this booking example, you can see that we have booked the various time slots with more or fewer repetitions. On Tuesday we broadcast 8 times per 2-hour time slot, on Thursday not at all.
This flexible allocation allows you to decide exactly when you want to broadcast and thus reach your target group and use your budget wisely.
How much does the Berliner Fenster cost?
With a CPM (cost per thousand contacts) of just over €1, the Berliner Fenster is very affordable! The final costs depend on the length of the clip and the desired number of repetitions, but the CPM remains almost unchanged around 1.06€.
In our booking example (see above), the advertiser receives 400 playouts of 10 seconds each, spread over a week. The media price is €12,608. This achieves 11,836,668 gross contacts, which corresponds to a CPM (thousand contact price) of just €1.07. An almost unbeatable price-performance ratio!
Would you like a customized offer? No problem. Just tell me how long your clip is and when and how often you would like to play it. I will then prepare the offer accordingly.
Why should you book digital interior ads on the passenger TV?
Digital interior advertising on the Berlin passenger TV is a great way to achieve visibility for your brand. We have already highlighted some aspects. Here we summarize the positive aspects once again in short:
- High reach!
Berlin Passenger TV reaches 1.5 million people every day! - Unbeatable value for money!
With a CPM of just €1, the Berliner Fenster is a great and affordable medium for a small buck. - Entertainment factor
Passengers are looking for distraction during the long journey on the U-Bahn. They can hardly look out of the window in the tunnel. The Berliner Fenster is therefore a welcome distraction.
- High appeal and relevance
By embedding the advertising clips in an editorial program, the commercials are not perceived as distracting. The relevance is further enhanced by Berlin-related features such as the weather, politics and events.
Would you like to read more about interior advertising in Berlin’s means of transportation? Then click here: Interior advertising in buses, trains and trams
Are you convinced? Then get in touch now and we will prepare a booking proposal for you.