The IESE Business School of the University of Navarra has locations in Madrid, Barcelona, New York, São Paolo, and Munich, and specializes in continued education in business management. The Master’s program and the shorter programs are held in English and are specifically designed for executives. Therefore, we have an international target group that is already in the business sector, is ambitiously moving towards the management level and can and wants to invest in methodical further education.
These business flyers are exactly in the target group of IESE. By placing their 10” spot in double frequency on the Welcome Stelen in the entrance area of Terminal 2, the business flyers are addressed directly upon entering and leaving of the terminal. This applies not only to those departing from Terminal 2, but also to those who retire to the business lounges during their stay. Terminal 2 is home to the First Class Lounge, Senator Lounge, Lufthansa Business Lounge and the Senator Café. Thus, a disproportionately high number of business flyers are directly addressed by IESE’s airport advertising.
A successful target-group oriented advertising campaign.