These business flyers are exactly in the target group of IESE. By placing their 10” spot in double frequency on the Welcome Stelen in the entrance area of Terminal 2, the business flyers are addressed directly upon entering and leaving of the terminal. This applies not only to those departing from Terminal 2, but also to those who retire to the business lounges during their stay. Terminal 2 is home to the First Class Lounge, Senator Lounge, Lufthansa Business Lounge and the Senator Café. Thus, a disproportionately high number of business flyers are directly addressed by IESE’s airport advertising.
A successful target-group oriented advertising campaign.

Buses are a very sociable medium and achieve high coverage daily. No matter whether car driver, cyclist, pedestrian or passenger, bus advertising is seen by all road users. According to the study of the Fachverband für Außenwerbung bus advertising perceived by 82% of respondents. This is 15% more than for train advertising and even almost 20% more than for taxi advertising. As a result, it becomes clear that bus advertising receives particularly high attention from road users. So why not use this attention and reach potential new employees?

For campaigns of a few months, such as an employee search, formats such as the Traffic Board on the side or the back of the bus are suitable. Especially, advertising on the rear area offers the advertiser high contact numbers at a reasonable price. Here in our example, the Stiftung Bildung und Handwerk (SBH-Nord) was looking for educators in the north of Berlin. They did this specifically by covering the backs of buses on routes that are linked to bus depots in the north. This way the bus advertising effectively addressed potential new employees in the north of Berlin.

The fantastic figures of the “Trend Analysis Poster Ads 2020” speak for themselves!

Now the post-Corona era begins: Take advantage of this historically unique time for your messages and offers! Gain attention, reach, contacts, customers, and buyers – with classic poster advertising!

The current “Trend Analysis Poster ads 2020” shows that poster and billboard advertising is now exactly the right form of advertising for you. Corona had banished your target group from the streets. But now, with restrictions being lifted, it is time to go out-of-home again. Now, this is your chance.

Fact: people are thirsty for sunshine, encounters and inspiration. They want variety, products, shopping and culture. They want to celebrate, flirt, love, laugh, enjoy – and shop!

And this is where billboard advertising comes in

Because advertising pillars, billboards & co. are placed exactly where mobile, active and consumer-friendly target groups are on the move. While digital advertising is often annoying because it pops up inadvertently, runs automatically and simply always appears when you don’t want to see it, classic poster advertising scores higher on the sympathy scale. The majority find poster advertising eye-catching, likeable, informative and inspiring.

Your poster advertising is noticed

80% say that they have already noticed poster advertising – 83% that they come into contact with posters several times a week. This way, every poster reaches 90% of its target group in just one week.

Posters are simply part of life

For your target group, large, colorful, and interesting posters are simply part of life – 61% of those surveyed agree with this statement. Another 61% see posters as an urban tradition. For 44%, poster advertising are sympathetic and charismatic, and 38% value the useful information.

Even better: now that the shopping and cultural paradises have been closed for a long time, everyone is setting out to satisfy their shopping, entertainment and cultural needs.

With posters, your messages and offers meet people who are about to go shopping

An advertising impulse in this moment, offers the unique chance to get onto the shopping list.

In other words: advertise your messages, brands, events, concerts, products and offers on advertising pillars, billboards & Co – and you will generate the attention, success, and sales you deserve. And all this at an unbeatably low CPM.

If you want to take full advantage of this open, consumer-friendly and shopping-hungry historical post-corona atmosphere, then you should go for classic poster advertising.

We will be happy to organize an efficient campaign with poster advertising for you!
Your wtm outdoor advertising

Take the ITB in Berlin, for example. With more than 160,000 visitors and 10,000 exhibitors annually, the ITB is the world’s leading trade fair for the tourism industry. Over 180 countries, countless cities, hotels, travel companies, etc. compete for the favor of visitors and buyers in the 40+ halls of Messe Berlin. To stand out in this jungle of impressions is not easy. This makes it all the more important to be visible outside the exhibition grounds.